Your Website Is Your Best Salesperson (Or Your Worst)

What’s inside

Five parts, 26 short chapters

Each chapter takes a few minutes to read and ends with a “Try this” check you can do on your own phone.

1. Part 1

   How customers find you now

   1. 1The new word of mouth
   2. 2Google Maps and your Business Profile
   3. 3Answer engines: when AI recommends a business, will it be yours?
   4. 4Why social media isn’t enough
   5. 5The “I’m already listed” trap
   6. 6The cost of being invisible

2. Part 2

   What customers judge in the first few seconds

   1. 7The 5-second test
   2. 8Looking credible: design is a trust signal
   3. 9Proof: reviews, licenses, years in business and real work
   4. 10Mobile first: most of your visitors are on a phone
   5. 11Make it easy to say yes
   6. 12Speak the customer’s language

3. Part 3

   Why the DIY site costs more than it saves

   1. 13“I already have a website”: signs yours is quietly losing you work
   2. 14The template trap
   3. 15The hidden cost of doing it yourself
   4. 16WordPress: powerful, but it’s a maintenance job
   5. 17Speed, security and the stuff nobody sees

4. Part 4

   What a website that works actually does

   1. 18Local SEO in plain English
   2. 19Getting into the AI answer
   3. 20Built to convert: turning visitors into calls
   4. 21Measuring what matters
   5. 22A website is never “done”

5. Part 5

   Doing it right, and who should do it

   1. 23DIY, agency, freelancer or “cheap web guy”: an honest comparison
   2. 24Questions to ask before you hire anyone
   3. 25What it costs, and what you get
   4. 26How I work

6. Appendix

   Tools you can use today

   • ✓25-point website self-audit checklist
   • ✓“What’s a lead worth?” worksheet
   • ✓Plain-English glossary of web terms